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Apple iPhone 17 Pro Max 256GB Deep Blue

MFYP4X/A
$2197
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Product Overview

Meet the Apple iPhone 17 Pro Max 256GB in Deep Blue MFYP4X/A. The most powerful iPhone ever. Brilliant 6.9-inch display(1), aluminium unibody design, A19 Pro chip, all 48MP rear cameras and best-ever battery life. Heat-forged aluminium unibody design for the most powerful iPhone ever made. Ceramic Shield protects the back of iPhone 17 Pro Max, making it 4x more resistant to cracks(2). And the new Ceramic Shield 2 on the front has 3x better scratch resistance(3). With all 48MP rear cameras and 8x optical-quality zoom - the widest zoom range ever in an iPhone. It's the equivalent of eight pro lenses in your pocket. Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more. A19 Pro is the most powerful iPhone chip yet, delivering up to 40 per cent better sustained performance. The unibody design creates massive additional battery capacity, for up to 37 hours of video playback(4). Charge up to 50 per cent in 20 minutes(5). A fresh design with Liquid Glass. Beautiful, delightful and instantly familiar. With a more vibrant Lock Screen, customisable backgrounds and polls in Messages, Call Screening and more(6). Personal, private, powerful. Write, express yourself and get things done effortlessly(7). If you don't have mobile reception or Wi-Fi, iPhone can connect to a satellite so you can contact emergency services(8). And in a severe car crash, iPhone can call for help when you can't(9). Stay connected at faster speeds with secure connections to Wi-Fi 7(10), 5G networks(11) and Bluetooth 6, plus eSIM(12). A whole new level of privacy and security. Built in.

 

Disclaimers: (1)The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less. (2)Compared with the glass back of previous-generation iPhone. (3)Compared with previous-generation iPhone. (4)All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. (5)Testing conducted by Apple in July 2025 using preproduction iPhone 17 Pro Max units and software, USB-C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351) and Apple MagSafe Chargers (1-metre Model A3502 and 2-metre Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage and environmental factors; actual results will vary. (6)Some features may not be available for all countries or all areas. (7)Apple Intelligence is available in beta. Some features may not be available in all regions or languages. (8)Satellite features are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions and other factors. Some satellite features require a carrier plan. Satellite connectivity is provided by Globalstar and its affiliates. (9)iPhone 17, iPhone 17 Pro and iPhone Air can detect a severe car crash and call for help. Requires a mobile network connection or Wi-Fi calling. (10)Wi-Fi 7 available in countries and regions where supported. (11)Data plan required. 5G is available in selected markets and through selected carriers. (12)Use of an eSIM requires a carrier that supports eSIM and a carrier plan. See your carrier for details.

Key Features

  • 6.9" Super Retina XDR display
  • A19 Pro Chip
  • Up to 37 hour battery life
  • 3000 Nits peak brightness
  • 48MP Fusion rear cameras
  • nano-SIM and eSIM

Key Specifications

Brand:
Apple
Model Number:
MFYP4X/A
Screen Size (Inches):
6.9
Peak Brightness (Nits):
3000
Storage Capacity:
256GB
Network:
5G
SIM Card Type:
Dual SIM (nano-SIM and eSIM)
Battery:
Up to 37 hours local video playback, Up to 33 hours streamed video playback
Water Resistant:
IP68 - maximum water depth of 6m for up to 30 minutes
Operating System:
iOS 26

Screen Technology

Display:
Super Retina XDR OLED
Display Resolution (px):
2868 x 1320, 460ppi, HDR TrueTone, ProMotion adaptive refresh up to 120Hz

Screen Features

Screen Size Range:
6.5 - 6.99 Inches

Cameras

Rear Camera:
48MP Fusion Main: 24 mm, f/1.78 aperture + 12MP optical-quality 2x Telephoto: 48 mm, f/1.78 aperture + 48MP Fusion Ultra Wide: 13 mm, f/2.2 aperture + 48MP Fusion Telephoto: 100 mm (4x), ƒ/2.8 aperture, 16 x optical zoom range, 40 x digital zoom
Front Camera:
18MP Center Stage: f/1.9 aperture, Autofocus with Focus Pixels, Retina Flash, Dual Capture mode, Portrait Lighting, Apple Log 2
Video:
4K Dolby Vision video recording at up to 120fps (via Fusion Main lens), Macro video recording, Slo-mo 1080p at up to 240fps, Spatial video at 1080p up to 30fps, 15 x digital zoom, Audio zoom

Audio

Audio:
Dual sets of both microphones and stereo speakers, Spatial Audio

Connections

Cellular Bands:
5G with 4x4 MIMO & Gigabit LTE
Connections:
Wi‑Fi 7 (802.11be) with 2x2 MIMO, Bluetooth v6, NFC with reader mode, Express Cards with power reserve, USB-C port with USB3 up to 10Gbps transfer and DisplayPort
GPS:
GLONASS, Galileo, QZSS, BeiDou and NavIC, Digital compass, iBeacon microlocation

Power & Charging

Charging:
Wired: up to 50% charge in 20 minutes with 40W adapter or higher, MagSafe / Qi2: Up to 50% charge in 30 minutes with 30W adapter or higher (adapters sold separately)

Options

Sensor Technology:
Emergency SOS, Crash Detection, Roadside Assistance, Find My, Barometer, Gyro, Accelerometer, Proximity, Dual ambient light, LiDAR

General Information

Type:
iPhone
Family:
iPhone 17 Pro Max
Colour:
Blue
Supplier Colour:
Deep Blue
Processor:
Apple A19 Pro - 6 core CPU: 2 performance, 4 efficiency cores + 6 core GPU w/ Neural Accelerators + 16 core Neural Engine
Release Year:
2025
Additional Features:
Ceramic Shield 2 front, Ceramic Shield back, Dynamic Island, Action Button, Face ID, Apple Intelligence, Hearing Aid Compatible
What's In The Box:
iPhone with iOS 26, USB-C Charge Cable (1m)

Warranty

Manufacturer's Warranty:
1 Year

Screen Technology

Display:
Super Retina XDR OLED
Display Resolution (px):
2868 x 1320, 460ppi, HDR TrueTone, ProMotion adaptive refresh up to 120Hz

Cameras

Rear Camera:
48MP Fusion Main: 24 mm, f/1.78 aperture + 12MP optical-quality 2x Telephoto: 48 mm, f/1.78 aperture + 48MP Fusion Ultra Wide: 13 mm, f/2.2 aperture + 48MP Fusion Telephoto: 100 mm (4x), ƒ/2.8 aperture, 16 x optical zoom range, 40 x digital zoom
Front Camera:
18MP Center Stage: f/1.9 aperture, Autofocus with Focus Pixels, Retina Flash, Dual Capture mode, Portrait Lighting, Apple Log 2
Video:
4K Dolby Vision video recording at up to 120fps (via Fusion Main lens), Macro video recording, Slo-mo 1080p at up to 240fps, Spatial video at 1080p up to 30fps, 15 x digital zoom, Audio zoom

Connections

Cellular Bands:
5G with 4x4 MIMO & Gigabit LTE
Connections:
Wi‑Fi 7 (802.11be) with 2x2 MIMO, Bluetooth v6, NFC with reader mode, Express Cards with power reserve, USB-C port with USB3 up to 10Gbps transfer and DisplayPort
GPS:
GLONASS, Galileo, QZSS, BeiDou and NavIC, Digital compass, iBeacon microlocation

Options

Sensor Technology:
Emergency SOS, Crash Detection, Roadside Assistance, Find My, Barometer, Gyro, Accelerometer, Proximity, Dual ambient light, LiDAR

Warranty

Manufacturer's Warranty:
1 Year

Product Dimensions

Product Height (mm):
163.4
Product Width (mm):
78
Product Depth (mm):
8.75
Product Weight (g):
231

Box Dimensions

Box Height (mm):
29
Box Width (mm):
180
Box Depth (mm):
96
Box Weight (kg):
0

Product Reviews of Apple iPhone 17 Pro Max 256GB Deep Blue

Apple iPhone 17 Pro Max 256GB Deep Blue MFYP4X/A

Overall Rating Snapshot

4.9 stars

4.9 out of 5 stars from 41 reviews

100% of users recommend this product

2
0
1
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What customers say, summarised by AI
  • Striking Deep Blue finish gives the phone a premium and unique look.
  • Camera quality is outstanding, excelling in both light and low-light.
  • Battery life is greatly improved, easily lasting a full day with heavy use.
  • Excellent performance; fast app launches and smooth multitasking.
  • Bright, smooth display ideal for video, gaming, and general use.
  • Some small software quirks, but overall a highly recommended upgrade.
AI-generated summary from customer reviews, which may include incentivised reviews.
Pros
Quality (4)
Aesthetic (1)
Easy (1)
Value (1)
Reliable (1)
  • 5 out of 5

    Awesome features with a better camera

    Excellent phone with a beautiful Deep Blue finish. Fast, powerful, and the camera quality is outstanding.. Highly recommended!

    Jay

    Confirmed purchase 30 June 2026

    Published on 23 July 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 5 out of 5

    Apple 17

    Love the easy user friendly phone. Particularly the camera and the new changes.

    Daryl Law

    Confirmed purchase 28 June 2026

    Published on 22 July 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 5 out of 5

    Awesome Phone

    This model is fair better than the one i replaced.

    Brod

    Confirmed purchase 27 June 2026

    Published on 22 July 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 5 out of 5

    Great love it

    I’ve been extremely impressed with the iPhone 17 Pro Max. The Deep Blue finish looks premium and stands out without being over the top. The phone feels incredibly fast, with apps opening instantly and multitasking being effortless. The camera is outstanding, producing sharp, vibrant photos in both daylight and low-light conditions. Battery life has also been excellent, easily lasting me a full day with heavy use. The display is bright, smooth, and perfect for watching videos or browsing. Overall, Apple has refined an already great phone with noticeable improvements in performance, battery life, and camera quality. It’s a premium device, but if you’re after one of the best smartphones available, the iPhone 17 Pro Max is well worth considering. Highly recommended.

    Blake Mccarthy

    Confirmed purchase 27 June 2026

    Published on 21 July 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 5 out of 5

    iPhone 17 Pro Max

    Very sturdy phone with better battery life

    Max G

    Confirmed purchase 13 June 2026

    Published on 8 July 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 5 out of 5

    Love it

    Great features, sleek design, not too heavy. All the usual apple features and nice look.

    Gabi

    Confirmed purchase 6 June 2026

    Published on 8 July 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 5 out of 5

    Great phone

    Upgraded from my iPhone 7 - so this is fancy as

    Daniel

    Confirmed purchase 15 April 2026

    Published on 13 May 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 5 out of 5

    Awesome features

    I like the new action button feature

    Giovanni Hohaia

    Confirmed purchase 1 April 2026

    Published on 28 April 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 5 out of 5

    Loved the phone

    Nice and slick premium blue

    Vish

    Confirmed purchase 28 March 2026

    Published on 26 April 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

  • 5 out of 5

    Anonymous

    Confirmed purchase 7 March 2026

    Published on 21 April 2026

    Yes, I recommend this product.

    This customer is a verified purchaser who may have received an incentive in return for providing an authentic review.

You've viewed 10 of 41 reviews

ABOUT THE GOOD GUYS REVIEWS

The Good Guys product reviews are collected from verified purchasers who may have received an incentive in return for providing an authentic review.

The below information is AI generated based on Australian websites information around this item. We have done our best to ensure its accuracy but suggest verifying any information within this tab before purchasing.

At a glance

The Apple iPhone 17 Pro Max 256GB is a premium large-screen iPhone designed for people who want top-tier performance, strong photography features and long battery life in everyday use. It is especially well suited to creators, frequent travellers and committed Apple users. Its biggest strengths are the display, camera flexibility and all-day endurance. One limitation is that the 256GB capacity may feel tight for heavy video shooters.

What it’s great for

  • Mobile Photography
  • Video Capture
  • Everyday Productivity
  • Content Creation
  • Premium Smartphone Use
  • Entertainment Streaming
  • Travel Use

Where it works best

  • Home
  • Office
  • University Campus
  • Commuting
  • Travel
  • On-the-go Work

Who it’s for

  • Everyday Professional
  • Content Creator
  • Frequent Traveller
  • Apple Ecosystem User
  • Power User

Things to consider

This is a premium-priced large phone, and the 256GB storage may be limiting for users who record a lot of high-resolution video or prefer to keep large media libraries on-device.

Everyday user suitability

8/10 - Excellent for users who want a big-screen premium phone, though its size and price may be more than some people need.

Photography performance score

9/10 - Strong camera setup with 48MP rear cameras and extended telephoto reach for versatile everyday and creative shooting.

Ecosystem integration rating

10/10 - Best suited to users already using Apple devices and services for seamless cross-device workflows.

Travel friendliness

Very good for travel thanks to long battery life, versatile cameras and one-device convenience, but it is a large handset for pockets and one-handed use.

Key benefits

  • 6.9-inch Display: The large screen gives you more room for viewing, editing, gaming and reading without feeling cramped.
  • ProMotion 120Hz Display: Smoother scrolling and more responsive visuals make everyday navigation, gaming and animations feel more fluid.
  • 48MP Rear Camera System: High-resolution cameras help capture more detail for photos, cropping and creative shooting.
  • 8x Optical-Quality Telephoto: Longer reach helps you photograph distant subjects more clearly without relying as heavily on digital zoom.
  • 18MP Center Stage Front Camera: A sharper front camera is useful for video calls, selfies and social content.
  • Up to 37 Hours Video Playback: Long battery life makes it better suited to travel days, streaming and heavy daily use between charges.
  • A19 Pro Chip: Fast processing helps the phone handle demanding apps, multitasking and advanced camera features with less slowdown.
  • Aluminium Unibody Design: The solid enclosure is designed to improve durability while giving the phone a premium in-hand feel.

Q: What model is Apple part number MFYP4X/A?

A: MFYP4X/A is the Apple part number for this iPhone 17 Pro Max in Deep Blue with 256GB of storage. Matching the MPN is a useful way to confirm you are buying the exact colour, capacity and model variant listed on the page.

Q: How much bigger is the iPhone 17 Pro Max than the iPhone 17 Pro?

A: The iPhone 17 Pro Max is the larger model, with a 6.9-inch display versus 6.3 inches on the iPhone 17 Pro. It is also wider and heavier at 78.0 mm and 231 g, compared with 71.9 mm and 204 g for the Pro.

Q: Is 256GB a good storage size for the iPhone 17 Pro Max?

A: Yes, 256GB suits many buyers who keep a solid mix of apps, photos and videos on the phone. If you expect to store large media libraries or record a lot of high-resolution video locally, a higher capacity can mean less file offloading over time.

Q: What display quality does the iPhone 17 Pro Max 256GB have?

A: It has a 6.9-inch Super Retina XDR OLED display with 2868 by 1320 resolution at 460 ppi. That pixel density keeps text and photos looking sharp at normal viewing distance, while the larger panel gives more room for video and multitasking.

Q: Does the iPhone 17 Pro Max use an aluminium or titanium body?

A: This model uses an aluminium unibody design, not titanium. Apple also lists Ceramic Shield 2 on both the front and back, so the build combines a metal frame with reinforced glass surfaces rather than a full metal outer shell.